COACH让代言人邀请友人和家庭成员入镜广告形象片

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Introducing Fall 2020: a new perspective on what matters most. Starring #CoachFamily member #JenniferLopez and two other generations–her mother Guadalupe "Lupe", and children Max and Emme. "Family is all about having a constant source of love for each other. It also means a whole lotta work and a whole lotta patience—but the good kind," says Jennifer. Togetherness. Timelessness. The things that matter most. Fall 2020 is a story about family with the #CoachFamily. Photographed by: @ryanmcginleystudios Styled by: @robzangardi & @marielhaenn Hair by: @chrisappleton1 Makeup by: @scottbarnescosmetics #CoachNY

A post shared by Coach (@coach) on Aug 28, 2020 at 9:00am PDT

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Giving back. Actress and #CoachFamily member #YangZi thinks of her mentee, Ziqing, as part of the family. These two know each other through Yang’s charity work with the Ai Le Rong Listening Program. "I think family members are the ones who you can trust and who always have your back," she says. Togetherness. Timelessness. The things that matter most. Fall 2020 is a story about family with the #CoachFamily. Yang is photographed with: Ziqing, Recipient of Ai Le Rong Listening Program in Beijing, China. Photographed by: #Zhangmeng Hair and makeup by: #YaoweiWang #CoachNY

A post shared by Coach (@coach) on Sep 2, 2020 at 4:35am PDT

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"Family is the place for me to be a real me," says #CoachFamily member #KikoMizuhara—photographed with her sister, model #YukaMizuhara. (Swipe through to see Kiko's 🐱, who is also part of this family.) Togetherness. Timelessness. The things that matter most. Fall 2020 is a story about family with the #CoachFamily. Photographed by: @takako_noel Styled by: @masakoogura Hair and makeup by: @rieshirashi1220 #CoachNY

A post shared by Coach (@coach) on Aug 31, 2020 at 5:39am PDT

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Friendly family competition. Basketball star and #CoachFamily member #JeremyLin hangs out with his brother #JoshuaLin (the 2020 way) and his long-time friend and trainer #JoshFan (IRL). He considers them both family—people who push him to be great. Who pushes you to be the best you? Togetherness. Timelessness. The things that matter most. Fall 2020 is a story about family with the #CoachFamily. Photographed by: #Fanxin Hair and makeup by: #OwenZhang #CoachNY

A post shared by Coach (@coach) on Sep 1, 2020 at 6:49am PDT